Hello world!
Welcome to WordPress. This is your first post. Edit or delete it, then start writing!
Isabella's Portfolio
I Create Strategic Content That Makes Brands Impossible to Ignore
I'm the content marketing strategist startup founders, business owners and entrepreneurs call when they're building something meaningful from ground up.
I partner with early-stage EduTech, Fintech, and SaaS founders/teams to deeply understand their vision, build a marketing roadmap that ensures your brand resonates with the right audience and drives growth.
With 5 years of experience, I've helped startups increase organic search traffic by 1500% in 4 months, developed content and writing systems for in-house teams, and partnered with 15+ brands across the UK, US, and Rwanda to define clear marketing strategies and deliver measurable outcomes.
I've Left My Fingerprints in…
And many others…
And After Helping Brands Grow, I Know Where Things Get Stuck
Let's start with where things are right now:
- Your product or brand story isn't clear, so prospects don't immediately understand its value.
- Social media and content take time, but engagement is low and leads aren't coming.
- Content isn't aligned with search intent or strategic keywords, so organic growth remains slow.
- Sign-ups, downloads, and paid conversions stay stagnant, even though the team works hard.
If you're experiencing any of these, your brand doesn't need more content. Instead, it needs strategy.
Let's Build Something People Remember
After 5 years of creating content, I love to work with brands that understand content is a long term growth engine, and creates lasting impact.
SEO Blog / Article
Every blog/article I write serves a purpose to establish your authority, answer the questions your ideal customers are asking, and guide them naturally toward choosing you.
Social Media Copywriting
Through product-led social content, I help startups make their product click for their ICP through relatable storytelling that drives action.
Knowledge Bases
I build knowledge bases that answer the questions users are actually asking. When people can find answers on their own, your support team handles fewer questions.
SEO Web Copywriting
I write high-converting landing and sales pages that answer objections, tell compelling stories, and guide readers to take action.
Email Copywriting
I create email sequences and newsletters that spark engagement, and create a community that actually wants to hear from you.
Brand Naming
Your brand name will be the first thing people Google when they hear about your brand for the first time. You need to get it right from day one.
I Make Brands Go From Invincible to Unignorable
In 2025, when I partnered with Esemie, they were struggling with content. They had 20+ web pages bringing in just 4.07k organic impressions. That number of impressions wasn't enough to get noticed in a competitive startup space.
A lot of their website content wasn't effectively communicating the value they offer to their target audience. In B2B content development, it's not just about understanding your audience; it's about deeply understanding the product you're selling and how it meets their needs.
So, I applied my Focused Growth Method to gain clarity on the bigger picture and pinpoint exactly where things needed to change.
In just four months, we didn't simply add more content. We focused on what truly matters: messaging, channel selection, and purposeful execution. By aligning everything with a clear strategy, we increased their impressions from 4.07k to 64.2k, a 1500% growth.
Let's Build Something That Actually Works
If you're building something people need but struggling to get the word out, or if your marketing feels like throwing a dart at the wall hoping something sticks, let's talk.
I'm particularly excited about:
- Working with early-stage startups (pre-seed to Series A) that need someone to own content and growth from the ground up.
- Brands that care about community, and understand that Rome was truly not built in a day. So, they prioritize long-term conversions.
- SaaS and tech products that solve real problems but haven't figured out how to tell their story in a way that resonates.
- Performance marketing roles where I can own the full engine: paid, organic, partnerships, content, outbound.
You Need A Second Brain You Can Trust On Your Team
I ask a lot of questions upfront because I want to understand where your brand is right now, what challenges you're facing, and what success looks like for you. Then I translate that into a marketing strategy we can run with.
Additionally, I take full ownership because startups need people who can spot problems, get stuff done, and ship fast without compromising quality.
If your brand doesn't need another employee, but a strategic partner who thinks about growth the way a founder does, challenges assumptions, and pushes for what will actually move the needle, let's talk.
Frequently Asked Questions
I start with a discovery call to understand your goals, audience, and where you are now. From there I propose a strategy and content plan. I can work on a project basis or as an ongoing partner depending on what you need.
SEO articles and blog posts, social copy, landing and sales pages, email sequences, knowledge bases, and brand naming. I focus on content that builds authority and drives growth for early-stage and scaling brands.
I work with EduTech, Fintech, and SaaS founders and teams in the UK, US, and beyond. I’m especially interested in early-stage startups (pre-seed to Series A) that want to own content and growth from the ground up.
Send a message via the form below or book a free discovery call. We’ll discuss your goals and whether we’re a good fit, with no obligation.
Get in Touch
Have a project in mind or want to work together? Send a message.